craghoppers × foggy lens productions
Brand Collaboration · Social Media Campaign · 2026
Craghoppers' NosiLife range is built for exactly the kind of environments we work in every day. When they reached out to collaborate, it was a natural fit. We produced a reel and a series of photographs showcasing Luke in the field, during herpetological surveys and wildlife photography sessions in the lowland rainforest of Madre de Dios, alongside mammal researcher Nadine Holmes on transects and camera trap installations.
Rather than a traditional product shoot, the brief called for authentic field documentation – the clothing captured in the conditions it was actually designed for. The result is an honest portrait of what fieldwork looks like: humid, demanding, and alive.
photography
Credits
Directors Luke Pembroke & Marc Ferrum
Camera Marc Ferrum
Edit Luke Pembroke & Marc Ferrum
Featuring Luke Pembroke, Nadine Holmes
In collaboration with
Craghoppers
Music licensed via Meta:
Cinematic Trip Downtown by Mark David Lee
© 2026 Foggy Lens Productions